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Made on Facebook page.
November 27, 2013
By: TOM BRANNA
Editor
The National Advertising Division (NAD) has recommended that DermStore LLC discontinue claims at issue for the company’s “SmartLash Eyelash Enhancer,” including claims that the product is “Dermatologist Recommended.” The advertising at issue appeared on the advertiser’s Facebook page. Claims at issue included: “Up to a 68% increase in the appearance of lash length!” and “Dermatologist Recommended.” The advertiser maintained that its claim “Up to a 68% increase in the appearance of lash l...
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